Nike and Italian champions Juventus today present the club’s away kit for the 2013-14 season. The color scheme reflects the club’s strong link to its home city of Turin, whose colors are yellow and blue. The kit design is inspired by the club’s winning past while the contemporary look aligns with the big challenges it will face in Europe in the new season.
The shirt worn by Juventus during its glorious 1983-84 Cup Winners’ Cup victory serves as specific inspiration for the new jersey. The sleeves are edged with two horizontal stripes in black and white to reflect the traditional colours of Juventus.
The shirt has a stylish polo cut and modern fit. Design details include a yellow collar with black-and-white border, and the club shield with founding year 1897 set inside the neck. Two side splits in the shirt with contrasting blue inserts match the shorts.
The new away shorts are blue with a yellow Swoosh at the hem of the left leg, and the socks are yellow.
The kit showcases Nike’s belief in style, craft and pride while aiding the performance of players with key technological features. The kit is made from recycled polyester in accord with Nike’s commitment to produce athletic wear with a low environmental impact. The shirt and shorts of each kit are made from up to thirteen recycled plastic water bottles. In the pioneering process plastic bottles are melted down to form yarn that is spun into recycled polyester, reducing energy consumption by up to 30 percent compared to manufacturing virgin polyester.
Since 2010, Nike has diverted more than 1.1 billion plastic bottles from landfills through the use of recycled polyester. The kit is made of fabric weighing just 150 grams, 23 percent lighter than previous Nike kits. It also boasts a 20 percent stronger knit structure and significantly improved stretch. The fabric is integrated with Nike Dri-FIT technology to draw sweat away from the body to keep players cool and dry.
Updated and improved ventilation zones consisting of tiny laser-cut holes on both sides and across the entire back of the shirt, as well as at the shorts’ waistband allows more air inside the kit for additional comfort and cooling.
Nike embarked on an innovative program creating 3D body scans of some of the world’s leading footballers to produce a more athletic fit tailored to the contours of their bodies. It has been crafted with bonded T-bars at the junctions of the shirts to support the seams and inner welded seams with a clean finish to give a more striking appearance while also increasing comfort and performance.