A less than successful and trophy-less season has come to an end and Real Madrid are set for a new era under a new manager. To make this Adidas have unveiled a fresh new kit for the 2013/14 season – one that features, for the first time on their home playing jersey, orange (and black) detailing.
Presented with the tagline ‘Real Passion, Real Madrid’, Adidas wanted to go a step further in innovation and product design. The highlight details for the first time are in orange, completely new hue for the Club, present on the side panels, collar and sleeves.
The torso has a subtle double pinstripe pattern running horizontally giving the shirt a different texture which is amplified when hit by light. It also features for the first time Real Madrid’s new shirt sponsor; Fly Emirates. The airline became a partner of the Bernabeu club last season, and places bettering site BWin as the main shirt sponsor.
The Home goalkeeper kit is predominately purple fading into blue on the front of the shirt. The shorts for the Real Madrid stopper are blue while the socks are purple with a blue band.
The shirt has been made with familiar technologies such as ClimaCool which helps the athlete to control body temperature and perspiration keeping players cool and dry on the pitch. Formotion form allows full movement of the body and Techfit enhances the output of muscles in key areas of the body.