Warrior has officially launched the new 2013/14 Liverpool FC away kit. Channeling direction from breakthrough patterns and graphics featured throughout the 1980s and early 1990s,Warrior’s core inspiration behind the new design stems from the Club’s white and red 1981 League Cup-winning kit.
Head of Warrior Football Richard Wright says the brand worked closely with Liverpool FC throughout the design process. “We believe we have produced an away kit which stays true to the Club’s heritage but has a fresh look and feel. It has been particularly helpful having LFC involved in the process, emphasising the relevance of past kits which has helped us to design a strip fans will identify with.”
Brendan Rodgers, Liverpool FC manager, agrees. “A football strip fuses a team together; it is a Club’s uniform for players and fans. The fact that glimpses of the Club’s history appear in this kit is a really nice touch from Warrior,” said Rodgers.
Primarily white and black with elements of red, the overall kit carries a strong traditional look. The graduation of colour from the shirt down into the shorts and socks sparks strong interactivity between the three components. Beyond the traditional colour scheme, the neckline has been reworked to give the shirt a modern edge, while an eye-catching diamond print draws attention to its bottom half. Originally featured as part of the 1989/91 away version, the dynamic pattern is a refreshed interpretation of the detailed graphic.
“I like that this strip is different, the pattern and colours are fresh. It looks and feels great on and I can’t wait to wear it next season,” said Liverpool FC forward Daniel Sturridge.
In line with the new home kit, contrast detailing features on each sleeve. A fully embroidered Liver Bird crest sits on the shirt’s front, while two commemorative Eternal Flames and a 96 logo are prominently positioned on the back of the neck. Designed using War-Tech, Warrior’s groundbreaking apparel technology system, the away kit is powered by breathable, moisture-wicking War-Tech fabric. Four-way stretch mesh paneling under the arms and across the back of the shirt facilitates optimum ventilation while allowing for added comfort and temperature control in core heat areas.
Fans are encouraged to weigh in with their feedback about the new away kit by connecting with Warrior Football on Twitter using the hashtag, #RiseUpLFC